Your store profile includes basic details about your shop. If any of this info changes, no sweat! You can update it any time.
This appears in your theme’s header area and on the order confirmation emails your customers see.
Your shop description is for search engine optimization purposes. Even though it’s not listed publicly in your shop, make it brief but descriptive to help search engines find and rank you.
This is your contact address where important details about your store will be sent. Keep this up to date since it’s used to determine account ownership.
If you’ve got a main site you want to link back to, drop the URL in here and a “back to site” link will be created automatically in your theme’s navigation.
This is a small icon (like a logo) that represents your shop visually.