Foundry by Big Cartel

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Foundry is a versatile store theme with loads of customization potential. Created with clothing brands in mind, it works well for any store with multiple categories and many products.


  • Responsive and optimized for any type of mobile or desktop device
  • Full screen welcome image on the Home page
  • Customizable welcome message, displays on top of the welcome image
  • Customizable Home page tagline
  • Showcase up to 10 featured categories on the Home page
  • Set the number of featured products on the Home page (or leave them off entirely)
  • Share buttons for Twitter, Facebook, and Pinterest on Product pages
  • Previous / Next product links on top of Product pages
  • Add links to Twitter, Facebook, Tumblr, Pinterest, and Instagram in the footer
  • Display your store’s logo in the header
  • Show a search button in the header
  • Show product names and prices on rollover, or underneath the product thumbnail image
  • Dropdown shopping bag gives customer a quick glance at what they’re purchasing without leaving the page


  • Recommended header image size is 200 x 50 pixels
  • Upload a large, high resolution image for the Home page welcome image. The image is scaled automatically based on the visitor’s browser size, so it’s best to keep the focus of the image towards the center to avoid important details being cropped out
  • Use the Home page welcome message (and second tagline) to advertise promotions, tell your company’s story, or simply say hi to your customers
  • Be consistent with your product image sizes, so thumbnails are presented in a uniform grid - especially if you choose to have product details displayed on rollover